Whether in a restaurant, a clothing store or a bakery, waiting at the checkout is one of the sources of consumer dissatisfaction. To improve the customer experience, but also the image, offering the best possible service is necessary for businesses. One of the recommended solutions is to reduce the wait time at the checkout. Here are some tips to help you.
Speed ??up payment processing time
To avoid creating customer frustration, it is important to have a strategy in place to speed up the purchase processing process. The use of innovative technological equipment to simplify the purchase and collection is required. The use of an ergonomic and functional cash register is recommended in this case.
To simplify and speed up collections, opt for online cash register software. Accessible on a smartphone or tablet, this solution allows sellers to collect customer payments anywhere on your premises. Aside from mobility, an online cash register avoids the feeling of long waits during checkout. Note that in addition to cash management, this type of software offers other features such as customer management or inventory management. In addition, this solution allows you to check the turnover of your business.
Banking on a single queue
Many large brands are already using this solution. This involves setting up a single queue in front of a single counter with all the payment points. Thanks to a display screen and a voice guide, the customer remains informed about the free counters. By opting for this checkout system, you reduce the overall time spent on payment and streamline the queue. In fact, you will triple the number of orders processed compared to a traditional organization. This solution also makes it possible to adapt in real time the number of cashiers involved in relation to the number of customers waiting.
Set up virtual queues
Thanks to technological advances (geolocation and smartphones), digital queuing applications have been launched. When arriving in the store or during his purchases, the customer can proceed to the reservation of his checkout time. He will then receive notifications allowing him to benefit from priority passage.
Make the wait for the checkout fun
If you can't maximize checkout time in your store, or if it is one of your customer experience techniques, make the wait fun to entertain customers. Exhibiting original products to attract their attention or offering fun activities such as smartphone games are among the possible solutions. In addition to making your customers wait for a few minutes, this technique is also an excellent selling argument. As long as the level of customer satisfaction is high, you can easily retain them. They will not hesitate to return to your business.